Hair masks split into two camps that fix opposite problems: protein rebuilds strength, moisture restores softness, and using the wrong one backfires. Here is how to choose a vegan mask, tell which your hair needs, and use it right.

Conditioners hide silk, keratin, honey and lanolin behind their luxurious feel. Here is how to choose a truly vegan conditioner, match the type to your hair, and apply it so it softens without weighing hair down.